User Experience
Designer - Strategist
Bridging user needs, business goals, and product strategy to create experiences that truly make sense.
How I Can Help?
Whether you’re shaping a new product, improving an existing experience, or trying to align your team around clearer decisions, I help turn complexity into clarity through research, strategy, and thoughtful design collaboration.
UX Strategy & Product Thinking
Helping teams connect user needs, business goals, and product direction into a clear UX strategy.
UX Research & Experience Design
Designing intuitive, human-centered experiences grounded in real user behavior.
Design Coaching & Mentorship
Supporting teams and designers through collaboration, feedback, and strategic guidance.
Previous Clients & Partners
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Kredi Kayıt Bürosu
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UP School
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Senswise
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Acıbadem
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ETİ
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Pakmaya
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İş Bankası
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Ruut App
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Türkiye Finans
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Aksigorta
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Userspots
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Brick Institute
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Havas
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Primer Project
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Vodafone
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Arabam.com
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Tribal İstanbul
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Enpara.com
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Finansbank
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Hella Ignite
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iSoftStone
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Virtual i Technologies
• Kredi Kayıt Bürosu • UP School • Senswise • Acıbadem • ETİ • Pakmaya • İş Bankası • Ruut App • Türkiye Finans • Aksigorta • Userspots • Brick Institute • Havas • Primer Project • Vodafone • Arabam.com • Tribal İstanbul • Enpara.com • Finansbank • Hella Ignite • iSoftStone • Virtual i Technologies
Trusted by global brands and startups
Over the past 15+ years, I’ve collaborated with banks, startups, digital agencies, and product teams, helping transform complex ideas into meaningful experiences through strategy, research, and design.
Who I Usually Work With
Startups building or validating digital products
Enterprises simplifying complex customer journeys
Digital agencies needing UX strategy support
Product teams seeking clearer UX direction
Designers looking for mentorship and guidance
What People Say
From product strategy to mentorship, the people I work with often describe my approach as analytical, human-centered, collaborative, and clarity-driven.
“Tuğba never stops questioning until she finds meaning, even in the most ordinary projects.”
“She perfectly combines reason and creativity, analytical, practical, and deeply human.”
“She has a rare ability to take complex problems and turn them into simple, intuitive experiences.”