UX DESIGNER & STRATEGIST
I design digital products that make sense.
I help businesses and product teams understand what people need, untangle complex problems, and turn them into clear, useful digital experiences.
View Experience
Let’s Work Together
02 - HOW I CAN HELP
Clarity for products, teams, and systems.
01
You’re building something new.
You have an idea, product, feature, or service to shape — but need help turning it into a clear experience people can actually use.
Product strategy · MVP definition · User journeys · UX/UI design · Prototyping
02
Something already exists, but it could work better.
Your website, app, or digital product is live, but people are getting stuck, journeys feel complicated, or you’re not sure what needs fixing.
UX research · Usability testing · UX audits · Journey mapping · Redesign
03
Your team needs clarity or an experienced outside perspective.
You need senior design support to challenge assumptions, make sense of a difficult problem, or help your team move forward with more confidence.
Design strategy · Workshops · Design critique · Team coaching · Mentorship
Explore Services
03 - EXPERIENCE
15+ years across products, industries, and stages.
I’ve worked across banking, marketplaces, telecom, agencies, startups, and consulting — from shaping new digital products to improving complex existing experiences.
FROM
Early-stage products → established platforms
ACROSS
Research → strategy → design
WITH
Startups → agencies → enterprise teams
PREVIOUS CLIENTS & PARTNERS
Enpara.com · Türkiye Finans · Vodafone · İş Bankası · Acıbadem · and more
All Experience
04 - WHAT PEOPLE SAY
Clear thinking.
Human outcomes.
“Tuğba never stops questioning until she finds meaning, even in the most ordinary projects.”
— ÖMÜR KULA
“She has a rare ability to take complex problems and turn them into simple, intuitive experiences.”
— MUSTAFA DALCI
“She has an exceptional ability to connect data, customer insight, and business goals in a way that drives purposeful design decisions.”
— AYDA YÖRÜKOĞLU
All References
05 — NOTES ON ARKHÉ
Thinking beyond the interface.
I write on Substack about design, work, human behavior, technology, and the things we often forget to question.
Read Notes on Substack
Let’s make the world suck less - with empathy, insight, and logic.
Have a product, experience, or design problem worth untangling?Let’s make sense of it together.
Let’s Talk
Tuğba Işık · UX DESIGNER & STRATEGIST
UX DESIGNER & STRATEGIST
I design digital productsthat make sense.
I help businesses and product teams understand what people need, untangle complex problems, and turn them into clear, useful digital experiences.
View Experience
Let’s Work Together
02 - HOW I CAN HELP
Clarity for products, teams, and systems.
01
You’re building something new.
You have an idea, product, feature, or service to shape — but need help turning it into a clear experience people can actually use.
Product strategy · MVP definition · User journeys · UX/UI design · Prototyping
02
Something already exists, but it could work better.
Your website, app, or digital product is live, but people are getting stuck, journeys feel complicated, or you’re not sure what needs fixing.
UX research · Usability testing · UX audits · Journey mapping · Redesign
03
Your team needs clarity or an experienced outside perspective.
You need senior design support to challenge assumptions, make sense of a difficult problem, or help your team move forward with more confidence.
Design strategy · Workshops · Design critique · Team coaching · Mentorship
Explore Services
03 - EXPERIENCE
15+ years across products, industries, and stages.
I’ve worked across banking, marketplaces, telecom, agencies, startups, and consulting — from shaping new digital products to improving complex existing experiences.
FROM
Early-stage products → established platforms
ACROSS
Research → strategy → design
WITH
Startups → agencies → enterprise teams
PREVIOUS CLIENTS & PARTNERS
Enpara.com · Türkiye Finans · Vodafone · İş Bankası · Acıbadem · and more
All Experience
04 - WHAT PEOPLE SAY
Clear thinking.
Human outcomes.
“Tuğba never stops questioning until she finds meaning, even in the most ordinary projects.”
— ÖMÜR KULA
“She has a rare ability to take complex problems and turn them into simple, intuitive experiences.”
— MUSTAFA DALCI
“She has an exceptional ability to connect data, customer insight, and business goals in a way that drives purposeful design decisions.”
— AYDA YÖRÜKOĞLU
All References
05 — NOTES ON ARKHÉ
Thinking beyond the interface.
I write on Substack about design, work, human behavior, technology, and the things we often forget to question.
Read Notes on Substack
Let’s make the world suck less -
with empathy, insight, and logic.
Have a product, experience, or design problem worth untangling?Let’s make sense of it together.
Let’s Talk
Tuğba Işık · UX DESIGNER & STRATEGIST
UX DESIGNER & STRATEGIST
I design digital productsthat make sense.
I help businesses and product teams understand what people need, untangle complex problems, and turn them into clear, useful digital experiences.
02 - HOW I CAN HELP
Clarity for products, teams, and systems.
01
You’re building something new.
You have an idea, product, feature, or service to shape — but need help turning it into a clear experience people can actually use.
Product strategy · MVP definition · User journeys · UX/UI design · Prototyping
02
Something already exists, but it could work better.
Your website, app, or digital product is live, but people are getting stuck, journeys feel complicated, or you’re not sure what needs fixing.
UX research · Usability testing · UX audits · Journey mapping · Redesign
03
Your team needs clarity or an experienced outside perspective.
You need senior design support to challenge assumptions, make sense of a difficult problem, or help your team move forward with more confidence.
Design strategy · Workshops · Design critique · Team coaching · Mentorship
Explore Services
03 - EXPERIENCE
15+ years across products, industries, and stages.
I’ve worked across banking, marketplaces, telecom, agencies, startups, and consulting — from shaping new digital products to improving complex existing experiences.
FROM
Early-stage products → established platforms
ACROSS
Research → strategy → design
WITH
Startups → agencies → enterprise teams
PREVIOUS CLIENTS & PARTNERS
Enpara.com · Türkiye Finans · Vodafone · İş Bankası · Acıbadem · and more
All Experience
04 - WHAT PEOPLE SAY
Clear thinking.
Human outcomes.
“Tuğba never stops questioning until she finds meaning, even in the most ordinary projects.”
— ÖMÜR KULA
“She has a rare ability to take complex problems and turn them into simple, intuitive experiences.”
— MUSTAFA DALCI
“She has an exceptional ability to connect data, customer insight, and business goals in a way that drives purposeful design decisions.”
— AYDA YÖRÜKOĞLU
All References
05 — NOTES ON ARKHÉ
Thinking beyond the interface.
I write on Substack about design, work, human behavior, technology, and the things we often forget to question.
Read Notes on Substack
Let’s make the world suck less -
with empathy, insight, and logic.
Have a product, experience, or design problem worth untangling?Let’s make sense of it together.
Let’s Talk
Tuğba Işık · UX DESIGNER & STRATEGIST