EXPERIENCE
Over the past 15+ years, I’ve had the opportunity to work across banking, digital agencies, marketplaces, and telecommunications — each experience shaping the way I understand people, products, and organizations. From building a digital bank from scratch to leading UX teams in agile environments, my journey has been about connecting design with strategy.
Freelance
November 2019 - Current
UX Designer & Consultant
Currently working as a freelance UX designer & consultant for several customers such as banks, digital design agencies and startups.
Kadir Has University
September 2020 - January 2021
Part-time Instructor
Information Architecture and Interaction Design Course
Vodafone Turkey
May 2018 - October 2019
UX Lead
In an agile environment, taking place in several agile squads and redesigning online application, device purchase flows and corporate My Vodafone web site. Also first scrum master experience.
Arabam.com
November 2016 - April 2018
UX Specialist
Designing web and mobile user experiences of Arabam.com’s digital platforms. Doing user researches, interviewing with users, tracking user behaviours from digital tracking tools, analysing Google data to understand behaviour patterns, drawing wireframes and building prototypes.
Tribal Worldwide Istanbul
June 2014 - November 2016
UX Designer
Working on digital projects including corporate, B2B and B2C e-commerce web sites and mobile apps for clients from different sectors like telecommunication, construction, entertainment, energy, automotive and retailers to improve customer acquisition and increase sales with a better UX.
Enpara.com
October 2012 - June 2014
Product Development and Communication Assistant VP
As a member of the team who is responsible from digital assets (including web sites, mobile apps, internal dashboards, ATM screens, etc.), taking part in various roles related to customer experience. Designing new products and services, UX design of digital assets, project management and quality assurance of new products’ effects on digital assets, planning and implementing the social media strategy as a service tool, defining and solving problems by communicating with customers directly, controlling and improving the quality of digital assets with the help of usability tests.
Finansbank
August 2011 - October 2012
CEO Office Supervisor
As a member of Enpara.com Project Management Team, which includes business consultants, IT professionals, project managers and brand strategists, designing internal and external flows, products and services of this new bank. During and after the development process, working side by side with designers, researchers and developers.
Finansbank
October 2010 - August 2011
Retail Marketing Analytics Assistant Supervisor
Joining lessons and workshops of the MT Program and preparing a final project in the bank (implementing uplift modelling in the marketing analytics department) for more productive marketing campaigns.The first application of "Life Cycle" based segmentation for the retail segment. First application of Uplift Modelling in the bank for more efficient marketing campaigns as the MT programme final project. Running data mining projects including propensity models, behaviour models and trend analysis.