EXPERIENCE
From analytics to design, with curiosity in between.
I’m a UX Designer & Strategist with an engineering background, combining analytical thinking with a deep curiosity about people and how they behave.
Over the past 15+ years, I’ve worked across banking, marketplaces, telecom, agencies, startups, and consulting — from helping build a digital bank from the ground up to leading UX in complex product organizations and working independently with teams at different stages.
SELECTED WORK
A few projects that shaped how I work.
Different roles, scales, and stages — a few projects that represent the range of work I've done.
01
Enpara.comDigital bank launch & product development
Product Design · Service Design · CX Strategy · Communication Design
Founding team member; designed products, services, and customer experiences across digital and physical touchpoints, from launch through evolution.
02
Türkiye Finans Katılım BankasıFull-scale retail & corporate banking redesign
Research · UX Strategy · UX Design · Design Lead
Led a 3-person UX team across research and end-to-end UX design for mobile and web.
03
İş Bankası RUUTDigital banking app
Research · UX Design
Independently led research and UX design from user interviews to UI handoff.
PROFESSIONAL JOURNEY
Freelance
Nov 2019 – Current
UX Designer & Consultant
Partnering with startups, established companies, and agencies on new digital products, complex redesigns, UX research, product strategy, and experience improvement.
Kadir Has University
Sep 2020 – Jan 2021
Part-time Instructor
Taught Information Architecture and Interaction Design, helping students turn user needs and research insights into clear structures, flows, and interaction decisions.
Vodafone Turkey
May 2018 – Oct 2019
UX Lead
Led UX across multiple agile product teams, working on consumer-facing digital journeys while establishing research practices and more consistent ways of working across teams.
Arabam.com
Nov 2016 – Apr 2018
UX Specialist
Designed and improved key marketplace journeys through user research, interviews, behavioral analysis, journey mapping, wireframes, and prototypes — turning complex automotive flows into clearer digital experiences.
Tribal Worldwide Istanbul
Jun 2014 – Nov 2016
UX Designer
Worked across digital products and services for clients in telecom, construction, entertainment, energy, automotive, and retail — combining research, UX strategy, interaction design, and prototyping across very different business problems.
Enpara.com
Oct 2012 – Jun 2014
Product Development & Communication Assistant VP
Part of the founding team behind Enpara.com, helping shape a digital bank from the ground up — from customer journeys, web and mobile experiences, and internal tools to product communication and service improvements.
Finansbank
Aug 2011 – Oct 2012
CEO Office Supervisor
Worked in the Enpara.com project management team alongside business consultants, IT, product, and brand teams — helping define and coordinate the products, services, and customer experience of a new digital bank.
Finansbank
Oct 2010 – Aug 2011
Retail Marketing Analytics Assistant Supervisor
Started my career in customer analytics, using segmentation, behavioral data, and predictive models to understand customer needs and inform marketing and product decisions.
PREVIOUS CLIENTS & PARTNERS
Across products and industries.
Here are some of the organizations and products I’ve had the chance to work with along the way.
FINANCIAL SERVICES
Enpara.com
Türkiye Finans
KKB Findeks
Aksigorta
İş Bankası
Ruut App
AI & ENTERPRISE PRODUCTS
Hella Ignite
Up App
Senswise
Virtual-i Technologies
DIGITAL EXPERIENCES
Acıbadem
Aras Kargo
ETİ
Pakmaya
Logo Yazılım
AGENCY PARTNERSHIPS
Havas
Userspots
Primer Project
Tribal Worldwide
iSoftStone
Aplimax
Not sure what kind of UX help you need?
That’s a perfectly good place to start.
You don’t need to arrive with a research plan, a list of deliverables, or even a perfectly defined problem. Tell me what’s happening, what you’re trying to achieve, and where things feel stuck.
Tell Me About Your Project
Tuğba Işık · UX Designer & Strategist
EXPERIENCE
From analytics to design, with curiosity in between.
I’m a UX Designer & Strategist with an engineering background, combining analytical thinking with a deep curiosity about people and how they behave.
Over the past 15+ years, I’ve worked across banking, marketplaces, telecom, agencies, startups, and consulting — from helping build a digital bank from the ground up to leading UX in complex product organizations and working independently with teams at different stages.
SELECTED WORK
A few projects that shaped how I work.
Different roles, scales, and stages — a few projects that represent the range of work I've done.
01
Enpara.comDigital bank launch & product development
Product Design · Service Design · CX Strategy · Communication Design
Founding team member; designed products, services, and customer experiences across digital and physical touchpoints, from launch through evolution.
02
Türkiye Finans Katılım BankasıFull-scale retail & corporate banking redesign
Research · UX Strategy · UX Design · Design Lead
Led a 3-person UX team across research and end-to-end UX design for mobile and web.
03
İş Bankası RUUTDigital banking app
Research · UX Design
Independently led research and UX design from user interviews to UI handoff.
PROFESSIONAL JOURNEY
Freelance
Nov 2019 – Current
UX Designer & Consultant
Partnering with startups, established companies, and agencies on new digital products, complex redesigns, UX research, product strategy, and experience improvement.
Kadir Has University
Sep 2020 – Jan 2021
Part-time Instructor
Taught Information Architecture and Interaction Design, helping students turn user needs and research insights into clear structures, flows, and interaction decisions.
Vodafone Turkey
May 2018 – Oct 2019
UX Lead
Led UX across multiple agile product teams, working on consumer-facing digital journeys while establishing research practices and more consistent ways of working across teams.
Arabam.com
Nov 2016 – Apr 2018
UX Specialist
Designed and improved key marketplace journeys through user research, interviews, behavioral analysis, journey mapping, wireframes, and prototypes — turning complex automotive flows into clearer digital experiences.
Tribal Worldwide Istanbul
Jun 2014 – Nov 2016
UX Designer
Worked across digital products and services for clients in telecom, construction, entertainment, energy, automotive, and retail — combining research, UX strategy, interaction design, and prototyping across very different business problems.
Enpara.com
Oct 2012 – Jun 2014
Product Development & Communication Assistant VP
Part of the founding team behind Enpara.com, helping shape a digital bank from the ground up — from customer journeys, web and mobile experiences, and internal tools to product communication and service improvements.
Finansbank
Aug 2011 – Oct 2012
CEO Office Supervisor
Worked in the Enpara.com project management team alongside business consultants, IT, product, and brand teams — helping define and coordinate the products, services, and customer experience of a new digital bank.
Finansbank
Oct 2010 – Aug 2011
Retail Marketing Analytics Assistant Supervisor
Started my career in customer analytics, using segmentation, behavioral data, and predictive models to understand customer needs and inform marketing and product decisions.
PREVIOUS CLIENTS & PARTNERS
Across products and industries.
Here are some of the organizations and products I’ve had the chance to work with along the way.
FINANCIAL SERVICES
Enpara.com
Türkiye Finans
KKB Findeks
Aksigorta
İş Bankası
Ruut App
AI & ENTERPRISE PRODUCTS
Hella Ignite
Up App
Senswise
Virtual-i Technologies
DIGITAL EXPERIENCES
Acıbadem
Aras Kargo
ETİ
Pakmaya
Logo Yazılım
AGENCY PARTNERSHIPS
Havas
Userspots
Primer Project
Tribal Worldwide
iSoftStone
Aplimax
Not sure what kind of UX help you need?
That’s a perfectly good place to start.
You don’t need to arrive with a research plan, a list of deliverables, or even a perfectly defined problem. Tell me what’s happening, what you’re trying to achieve, and where things feel stuck.
Tell Me About Your Project
Tuğba Işık · UX Designer & Strategist
EXPERIENCE
From analytics to design, with curiosity in between.
I’m a UX Designer & Strategist with an engineering background, combining analytical thinking with a deep curiosity about people and how they behave.
Over the past 15+ years, I’ve worked across banking, marketplaces, telecom, agencies, startups, and consulting — from helping build a digital bank from the ground up to leading UX in complex product organizations and working independently with teams at different stages.
SELECTED WORK
A few projects that shaped how I work.
Different roles, scales, and stages — a few projects that represent the range of work I've done.
01
Enpara.comDigital bank launch & product development
Product Design · Service Design · CX Strategy · Communication Design
Founding team member; designed products, services, and customer experiences across digital and physical touchpoints, from launch through evolution.
02
Türkiye Finans Katılım BankasıFull-scale retail & corporate banking redesign
Research · UX Strategy · UX Design · Design Lead
Led a 3-person UX team across research and end-to-end UX design for mobile and web.
03
İş Bankası RUUTDigital banking app
Research · UX Design
Independently led research and UX design from user interviews to UI handoff.
PROFESSIONAL JOURNEY
Freelance
Nov 2019 – Current
UX Designer & Consultant
Partnering with startups, established companies, and agencies on new digital products, complex redesigns, UX research, product strategy, and experience improvement.
Kadir Has University
Sep 2020 – Jan 2021
Part-time Instructor
Taught Information Architecture and Interaction Design, helping students turn user needs and research insights into clear structures, flows, and interaction decisions.
Vodafone Turkey
May 2018 – Oct 2019
UX Lead
Led UX across multiple agile product teams, working on consumer-facing digital journeys while establishing research practices and more consistent ways of working across teams.
Arabam.com
Nov 2016 – Apr 2018
UX Specialist
Designed and improved key marketplace journeys through user research, interviews, behavioral analysis, journey mapping, wireframes, and prototypes — turning complex automotive flows into clearer digital experiences.
Tribal Worldwide Istanbul
Jun 2014 – Nov 2016
UX Designer
Worked across digital products and services for clients in telecom, construction, entertainment, energy, automotive, and retail — combining research, UX strategy, interaction design, and prototyping across very different business problems.
Enpara.com
Oct 2012 – Jun 2014
Product Development & Communication Assistant VP
Part of the founding team behind Enpara.com, helping shape a digital bank from the ground up — from customer journeys, web and mobile experiences, and internal tools to product communication and service improvements.
Finansbank
Aug 2011 – Oct 2012
CEO Office Supervisor
Worked in the Enpara.com project management team alongside business consultants, IT, product, and brand teams — helping define and coordinate the products, services, and customer experience of a new digital bank.
Finansbank
Oct 2010 – Aug 2011
Retail Marketing Analytics Assistant Supervisor
Started my career in customer analytics, using segmentation, behavioral data, and predictive models to understand customer needs and inform marketing and product decisions.
PREVIOUS CLIENTS & PARTNERS
Across products and industries.
Here are some of the organizations and products I’ve had the chance to work with along the way.
FINANCIAL SERVICES
Enpara.com
Türkiye Finans
KKB Findeks
Aksigorta
İş Bankası
Ruut App
AI & ENTERPRISE PRODUCTS
Hella Ignite
Up App
Senswise
Virtual-i Technologies
DIGITAL EXPERIENCES
Acıbadem
Aras Kargo
ETİ
Pakmaya
Logo Yazılım
AGENCY PARTNERSHIPS
Havas
Userspots
Primer Project
Tribal Worldwide
iSoftStone
Aplimax
Not sure what kind of UX help you need?
That’s a perfectly good place to start.
You don’t need to arrive with a research plan, a list of deliverables, or even a perfectly defined problem. Tell me what’s happening, what you’re trying to achieve, and where things feel stuck.
Tell Me About Your Project
Tuğba Işık · UX Designer & Strategist