SERVICES / HOW I CAN HELP
Different problems need different approaches.
Some projects start with an idea. Others start with a product that isn’t working as well as it should — or a team that knows something needs to change but isn’t sure where to begin. I work across research, strategy, and design to understand the problem first, then shape the right way forward.
BUILDING SOMETHING NEW
From an idea to something people can actually use.
You have an idea or early product concept, but still need to figure out what to build, how it should work, and what users actually need.
01
Define what to build.
Clarify the problem, users, priorities, and MVP.
02
Shape how it works.
Map journeys, structure information, and define key flows.
03
Design & test it.
Turn ideas into wireframes, interfaces, and prototypes — then test them with users.
Capabilities:
Product discovery · User research · MVP definition · Product & UX strategy · Customer journeys · IA · User flows · Wireframes · UX/UI design · Prototyping · Usability testing
IMPROVING AN EXISTING PRODUCT
Find what’s getting in the way.
Your product is already out there, but users are struggling, journeys have become complicated, or you’re simply not sure what needs fixing.
Websites · Apps · Dashboards · Platforms · Internal tools
01
Find the friction.
See where users struggle, drop out, get confused, or need help.
02
Understand why.
Use research, data, and usability testing to identify the real problem.
03
Improve what matters.
Simplify journeys, rethink structure, or redesign the experience.
Capabilities:
UX audit · User research · Usability testing · Behavioral insights · Journey mapping · Conversion & friction analysis · IA · Accessibility · UX/UI redesign · Validation
SUPPORTING PRODUCT & DESIGN TEAMS
Sometimes you need another perspective.
Your team has the skills to do the work, but may need senior outside perspective to frame the problem, challenge assumptions, or make better decisions.
01
Untangle difficult problems.
Frame what’s actually happening before deciding what to do.
02
Make better decisions.
Turn research, competing priorities, and assumptions into direction.
03
Bring an outside perspective.
Challenge thinking, critique work, facilitate alignment, and help the team move forward.
Capabilities:
Design strategy · Product thinking · Research synthesis · Design critique · Workshops · Facilitation · Team coaching · Design leadership support
HOW I WORK
The process follows the problem.
I don’t start every project with the same workshop, research plan, or design process. What we do depends on what we actually need to learn or solve
Understand what we need to learn.Sometimes that means talking to users before designing anything.
Choose the right approach.Sometimes the problem is already well understood and we can move straight into flows and prototypes.
Make a better decision.Sometimes the most valuable contribution is simply helping a team make sense of what they already know.
ways we can work together
Different needs, different ways of working together.
01
Focused project
A defined problem or outcome — such as research, an UX audit, a new journey, MVP, or redesign.
02
Embedded support
I join your product or design team for a period of time and work alongside the people already there.
03
Advisory & workshops
Shorter engagements when you need senior perspective, facilitation, critique, or help making an important product or design decision.
Not sure what kind of UX help you need?
That’s a perfectly good place to start.
You don’t need to arrive with a research plan, a list of deliverables, or even a perfectly defined problem. Tell me what’s happening, what you’re trying to achieve, and where things feel stuck.
Tell Me About Your Project
Tuğba Işık · UX Designer & Strategist
SERVICES / HOW I CAN HELP
Different problems need different approaches.
Some projects start with an idea. Others start with a product that isn’t working as well as it should — or a team that knows something needs to change but isn’t sure where to begin. I work across research, strategy, and design to understand the problem first, then shape the right way forward.
BUILDING SOMETHING NEW
From an idea to something people can actually use.
You have an idea or early product concept, but still need to figure out what to build, how it should work, and what users actually need.
01
Define what to build.
Clarify the problem, users, priorities, and MVP.
02
Shape how it works.
Map journeys, structure information, and define key flows.
03
Design & test it.
Turn ideas into wireframes, interfaces, and prototypes — then test them with users.
Capabilities:
Product discovery · User research · MVP definition · Product & UX strategy · Customer journeys · IA · User flows · Wireframes · UX/UI design · Prototyping · Usability testing
IMPROVING AN EXISTING PRODUCT
Find what’s getting in the way.
Your product is already out there, but users are struggling, journeys have become complicated, or you’re simply not sure what needs fixing.
Websites · Apps · Dashboards · Platforms · Internal tools
01
Find the friction.
See where users struggle, drop out, get confused, or need help.
02
Understand why.
Use research, data, and usability testing to identify the real problem.
03
Improve what matters.
Simplify journeys, rethink structure, or redesign the experience.
Capabilities:
UX audit · User research · Usability testing · Behavioral insights · Journey mapping · Conversion & friction analysis · IA · Accessibility · UX/UI redesign · Validation
SUPPORTING PRODUCT & DESIGN TEAMS
Sometimes you need another perspective.
Your team has the skills to do the work, but may need senior outside perspective to frame the problem, challenge assumptions, or make better decisions.
01
Untangle difficult problems.
Frame what’s actually happening before deciding what to do.
02
Make better decisions.
Turn research, competing priorities, and assumptions into direction.
03
Bring an outside perspective.
Challenge thinking, critique work, facilitate alignment, and help the team move forward.
Capabilities:
Design strategy · Product thinking · Research synthesis · Design critique · Workshops · Facilitation · Team coaching · Design leadership support
HOW I WORK
The process follows the problem.
I don’t start every project with the same workshop, research plan, or design process. What we do depends on what we actually need to learn or solve
Understand what we need to learn.Sometimes that means talking to users before designing anything.
Choose the right approach.Sometimes the problem is already well understood and we can move straight into flows and prototypes.
Make a better decision.Sometimes the most valuable contribution is simply helping a team make sense of what they already know.
ways we can work together
Different needs, different ways of working together.
01
Focused project
A defined problem or outcome — such as research, an UX audit, a new journey, MVP, or redesign.
02
Embedded support
I join your product or design team for a period of time and work alongside the people already there.
03
Advisory & workshops
Shorter engagements when you need senior perspective, facilitation, critique, or help making an important product or design decision.
Not sure what kind of UX help you need?
That’s a perfectly good place to start.
You don’t need to arrive with a research plan, a list of deliverables, or even a perfectly defined problem. Tell me what’s happening, what you’re trying to achieve, and where things feel stuck.
Tell Me About Your Project
Tuğba Işık · UX Designer & Strategist
SERVICES / HOW I CAN HELP
Different problems need different approaches.
Some projects start with an idea. Others start with a product that isn’t working as well as it should — or a team that knows something needs to change but isn’t sure where to begin. I work across research, strategy, and design to understand the problem first, then shape the right way forward.
BUILDING SOMETHING NEW
From an idea to something people can actually use.
You have an idea or early product concept, but still need to figure out what to build, how it should work, and what users actually need.
01
Define what to build.
Clarify the problem, users, priorities, and MVP.
02
Shape how it works.
Map journeys, structure information, and define key flows.
03
Design & test it.
Turn ideas into wireframes, interfaces, and prototypes — then test them with users.
Capabilities:
Product discovery · User research · MVP definition · Product & UX strategy · Customer journeys · IA · User flows · Wireframes · UX/UI design · Prototyping · Usability testing
IMPROVING AN EXISTING PRODUCT
Find what’s getting in the way.
Your product is already out there, but users are struggling, journeys have become complicated, or you’re simply not sure what needs fixing.
Websites · Apps · Dashboards · Platforms · Internal tools
01
Find the friction.
See where users struggle, drop out, get confused, or need help.
02
Understand why.
Use research, data, and usability testing to identify the real problem.
03
Improve what matters.
Simplify journeys, rethink structure, or redesign the experience.
Capabilities:
UX audit · User research · Usability testing · Behavioral insights · Journey mapping · Conversion & friction analysis · IA · Accessibility · UX/UI redesign · Validation
SUPPORTING PRODUCT & DESIGN TEAMS
Sometimes you need another perspective.
Your team has the skills to do the work, but may need senior outside perspective to frame the problem, challenge assumptions, or make better decisions.
01
Untangle difficult problems.
Frame what’s actually happening before deciding what to do.
02
Make better decisions.
Turn research, competing priorities, and assumptions into direction.
03
Bring an outside perspective.
Challenge thinking, critique work, facilitate alignment, and help the team move forward.
Capabilities:
Design strategy · Product thinking · Research synthesis · Design critique · Workshops · Facilitation · Team coaching · Design leadership support
HOW I WORK
The process follows the problem.
I don’t start every project with the same workshop, research plan, or design process. What we do depends on what we actually need to learn or solve
Understand what we need to learn.Sometimes that means talking to users before designing anything.
Choose the right approach.Sometimes the problem is already well understood and we can move straight into flows and prototypes.
Make a better decision.Sometimes the most valuable contribution is simply helping a team make sense of what they already know.
ways we can work together
Different needs, different ways of working together.
01
Focused project
A defined problem or outcome — such as research, an UX audit, a new journey, MVP, or redesign.
02
Embedded support
I join your product or design team for a period of time and work alongside the people already there.
03
Advisory & workshops
Shorter engagements when you need senior perspective, facilitation, critique, or help making an important product or design decision.
Not sure what kind of UX help you need?
That’s a perfectly good place to start.
You don’t need to arrive with a research plan, a list of deliverables, or even a perfectly defined problem. Tell me what’s happening, what you’re trying to achieve, and where things feel stuck.
Tell Me About Your Project
Tuğba Işık · UX Designer & Strategist