Servıces
I work at the intersection of logic, empathy, and strategy — helping teams and individuals make sense of complexity. Each collaboration is different, but my goal is always the same: to create clarity, purpose, and calm within the design process.
UX Strategy & Consulting
I help teams connect research, business goals, and design decisions into a cohesive UX strategy. My approach blends analytical structure with human understanding — turning complex systems into simple, meaningful experiences.
Belief: Every product decision should start with clarity and end with empathy.
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"I had the pleasure of working with Tuğba on multiple projects at Userspots, where her exceptional communication skills and leadership abilities impressed us. She has a natural talent for guiding and mentoring junior team members, always providing clear direction and valuable insights that help them grow professionally. Her collaborative approach makes every project run smoothly and creates a positive working environment for the entire team. What makes Tuğba special is her ability to take complex problems and processes and transform them into clean, user-friendly interfaces. She has a great eye for simplifying complicated user journeys and turning them into intuitive designs that users can easily understand and navigate. Working with Tuğba means you can trust that even the most challenging UX problems will be solved with elegant and effective solutions."
Mustafa Dalcı
Manager @Userspots
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"Tugba did an excellent job on the initial UX work for our SaaS platform. Her user-centric approach significantly improved the usability of our platform. Communication was great, and she took our feedback into account at every stage. Working with her was truly enjoyable; I highly recommend her creativity and insights. I look forward to working with her again."
Burcu Alsan
Client from Senswise
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"Tuğba is a great teammate to work with. She was dedicated, helpful and on time. As an experienced design professional with a strong sense of contemporary user needs, her inputs were quite valuable on each design project we conducted. Not just one the commercial side, she is very passionate about the theoretical side of design process and capable to educate different teams and departments about design thinking and ux processes."
Arda Sesli
Client from Primer Project
Design Leadership & Team Coaching
I support UX teams and leaders in building confidence, collaboration, and clarity. Through workshops, feedback rituals, and one-on-one coaching, I help teams turn daily friction into better design flow.
Belief: Good design culture starts with honest conversations and shared curiosity.
Mentorship for Designers
I mentor designers who are at a turning point — whether they’re starting out, shifting focus, or seeking direction. Together, we explore portfolio storytelling, problem framing, and defining what success means personally.
Belief: Growth begins when you understand not just what you design, but why you design.
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“I am very lucky to have met Tugba at the beginning of my UX journey, as she is my mentor. Thanks to her professional experience and her ability to analyze processes and situations effectively, she provided a detailed explanation of how I could chart my own path. Tugba’s analytical perspective helped me break down what I needed to do into specific, manageable, and time-bound tasks. As a result, I can navigate my path without getting lost among endless resources. I am very happy to have met a professional in the field whom I can look up to as a role model.”
Ceren Divarci Demir
Mentee @Userspots
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Bir yılı aşkın süredir mentörüm olan Tuğba’dan çok şey öğrendim, öğreniyorum. Son derece ilgili ve yardımseverdir Tuğba. Konusuna hakimdir; bilgisini ve birikimini ustalıkla size aktarır. Sizi cesaretlendirir, yönlendirir. İyi ki tanıdım seni Tuğba!
Zeynep Levent Gündoğdu
Mentee